Tata AutoComp GY Batteries launches
‘TATA GREEN’

31 Jan 2007

Tata AutoComp GY Batteries Pvt Ltd (TGY), a 50:50 joint venture company between Tata AutoComp Systems Ltd (TACO) and GS Yuasa International (GYIN), Japan, today announced the launch of “TATA GREEN” a range of environment-friendly automotive batteries based on Calcium-Calcium technology offering unique features that will revolutionize the Indian automobile market.

The launch function involving sales and marketing conference, dealer meet, influencer’s meet (meet for auto electricians who are the key influencers in the battery buying process) and the press conference was carried over the last two days at Taj Blue Diamond.

With this launch, TACO reinforces its position as a prominent player in the automotive industry. Significantly, the initiative also marks the group’s first foray into the automotive retail business.

TGY’s state-of-the-art facility in Pune, Maharashtra will manufacture TATA GREEN batteries, initially for passenger cars and utility vehicles later this year. TGY will also launch batteries for commercial vehicles, farm vehicles and two-wheelers.

The advanced technology from GYIN ensures that TATA GREEN batteries do not require top-ups or even maintenance for the first 1-lakh km. The distinctive design of calcium-calcium battery minimises water loss, reduces self-discharge increases storage time and provides best protection from acid spillage and sparks.

The product has several unique features like longer battery life and shelf life (more than 90 days) as compared to traditional batteries, high levels of vibration resistance on all types of Indian roads, ability to withstand extreme temperatures, higher cranking power for instant starts and truly maintenance and hassle free performance.

About Tata AutoComp Systems Limited (TACO)
Tata AutoComp Systems Limited (TACO), promoted by the Tata Group is amongst India's largest and fastest growing auto component groups. The group provides products and services in the area of auto components to global automotive customers including Ashok Leyland, DaimlerChrysler, Fiat, Ford, General Motors, Honda, Hyundai, John Deere, Mahindra and Mahindra, Piaggio, Tata Motors, Toyota, Volvo and VW. TACO has capabilities in automotive interiors and plastics, and stamping and assemblies, engineering, and supply chain management. The Company also has 17 joint ventures in partnership with leading companies from the global auto component industry viz Johnson Controls, Faurecia, Yazaki Corporation, T.Rad, Visteon, Knorr Bremse, Ficosa, Yutaka Giken, Sungwoo Hitech, Owens Corning, Menzolit Fibron, MobiApps Holdings, Hendrickson, Stadco, Chuo Springs, and GYIN.

With 23 facilities, including 15 manufacturing plants, four engineering centres and three export oriented units and operations in Europe, US and China, TACO is rapidly expanding its business globally in a host of areas in auto components. Currently, TACO Group designs and manufactures a wide variety of components including seating systems, plastic interior and exterior parts, wiring harnesses, aluminium radiators, lighting systems, engine induction systems, brake discs and braking systems, rear view mirrors, control cables, exhaust systems, sheet metal assemblies, SMC parts, vehicle tracking systems, suspensions, coil springs and automotive batteries.